Seller's Guide

Everything you need to know about selling your home

A Step-by-Step Seller's Guide

Putting your home on the market can be a stressful process. Fortunately, we'll be with you every step of the way. Following these steps will help you prepare to sell your home and fetch the best price possible.​​​​​​​


Step 1: Understand your why

I want to understand your goals and how we can plan accordingly. Whether you're downsizing or relocating out of state, looking for room to grow your family, or maximizing your ROI - I'll help strategize and guide you every step of the way. 


Step 2: Pricing Correctly

Pricing your home correctly is critical.  Setting a fair price in the beginning is best practice as you’ll get the most interest upfront from prospective buyers. Overpricing leads to reduced interest and delays the process while accruing costs to continue holding the property. Pricing appropriately can increase demand and boost competition to receive a higher offer, even above asking. We use real time data to determine the right price for your home. We factor in what comparable homes are selling for, the current state of the market, or sometimes even a home appraisal. 


Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve moved in, you’re the minority. Once we price your home, it’s time to start getting it show ready. This includes simple tasks such as decluttering, making any small repairs, and doing a deep clean to make sure your home is in pristine condition. We can connect you with our network of everyone from home stagers to contractors. We will ensure your home shines to fetch you top dollar. 


Step 4: Marketing Strategy

We develop a marketing strategy that is tailored to your home and needs. We begin by capturing all the best angles of your home with professional photography, drone footage, and 3D virtual tours that are perfect for out of town buyers. We list your home in local, national, and international MLS databases. We direct the right people to your listing by contacting our own sphere of clients and fellow agents, targeted direct mail, and ads in relevant publications such as Wall Street Journal & New York Times real estate sections, the Miami Herald, local magazines, and social media. We'll host broker and public open houses to maximize exposure. We curate a marketing campaign to get the most attention to your listing as quickly as possible.


Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and verify pre-approval or proof of funds and that the terms of the offer are acceptable to you. If the offer isn't ideal we can make a counter-offer or negotiate terms such as the closing date, inspection period, repair items, or adjusting the move-in date. Anything and everything is negotiable - that's where we come in. 


Step 6: Accept an Offer

Once we deem an offer is acceptable, we will review the proposed contract to make sure everything is in order including escrow, down payment, financing terms, contingencies, and contractual deadlines. When both parties have agreed to the terms, a final contract will be prepared for signatures. We immediately share all ratified documents with all parties and stay in constant contact everyone to ensure a smooth transaction.


Step 7: Prepare to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, we will follow our timeline and contractual deadlines prior to closing. This includes the buyer's due diligence, inspections, appraisals, and surveys. In some cases, major or minor repairs will need to be completed or negotiated prior to closing. I will manage every step of the process and ensure everyone is ready to close on schedule. You'll need to schedule with movers in advance, transfer utilities, and provide a list of all service providers to the home for the new buyer to take possession.


Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the closing company to sign the final paperwork and go over any questions you might have. During this time, the buyer will complete their final walkthrough and receive any information you have to share on the home. Once both parties sign and funds are received - keys are passed on to the next stewards.


Once you have sold your home, you’re on to the next step on your journey. Whether relocating to a new city, into a larger home, downsizing, or retiring, we are always here to offer any recommendations or advice, or even help you find a reputable agent in another city. We will continue to be here for you beyond the closing table.



Agata S.

Weston Lyons went above and beyond our expectations, in such a stressful and overwhelming time of buying or selling a home specially in the Miami area (went through both with you). Weston has always been there to support, guide...
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Sarah L

Literally the best realtor ever! Not even exaggerating. My husband and I worked with two others prior and the moment we met Weston Lyons, it was a breath of fresh air. Not only does he have amazing resources and partners, he is...
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Darren P.

Wes is a wonderful Realtor®. We picked him because of his calm and organized demeanor and throughout the process he displayed these qualities. He went out of his way to make out a unique situation (moving from out of state duri...
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